Times change. Businesses grow. Our business has grown and evolved over the last 8 years, and we felt it was time for a change. A fresh new look updating and building upon a brand that is already known and loved. The digital environment never stands still, and neither have we. In fact, we feel the update to your online presence will ensure that our design and content continue to match audience expectations and help us grow our business.
Rather than a complete overhaul, we have adapted and expanded some of our visual elements. Our brand refresh includes updating:
- Brand identity, brand logo, trademark
- Graphics, brand imagery, online presence i.e. website, Facebook pages etc.
- Uniforms, stationery, digital presentations
- Product displays, exhibition stands, & signage
Rebranding or revitalization has become an outward expression of Balloonzilla’s evolution. As entrepreneurs, we are all constantly looking for new opportunities and to see what we can make of them. That’s true for any brand. We must continually innovate and keep up with pop culture and our customers’ needs and wants because they are constantly changing with time.
The time for your website as little more than an online billboard is over. The changes to our website reflect this philosophy. Here are some features we’ve introduced. There is a wide range of new content on the website. The new look and feel to our e-Commerce page. New product filtering capabilities at the category level – shop by occasion, bouquet size, etc. Updated Instagram and Facebook pages, Links to articles on LinkedIn and updated blog posts. You can sign up for updates right on the homepage, and access the articles that matter to you through smart topic filters.
Our podcast – Let’s Party! With Balloonzilla
Podcasts can perform so many functions:
- Garner laughs.
Most importantly podcasts connect, our goal is to connect with you.
Going forward, we will continue to communicate regularly through our blogs and podcasts and provide new articles and notifications. We also plan to add video content and product information to provide you with all of the information you need to evaluate our products and services. We’re really proud of the new website and feel it will create the experience you’re looking for when you pay us a visit. Check out the new website here: www.balloonzilla.com